A PRACTICAL DIAGNOSTIC GUIDE
You don't need more leads. You need to stop losing the ones you already have.
A practical diagnostic guide for finding the hidden breakdowns between marketing, your CRM, sales, and revenue.
Written by William Nozak, MBA — Founder, Nozak Consulting. 500+ businesses diagnosed since 2015.
THE PROBLEM
Your funnel may look busy. Your revenue tells a different story.
Traffic is coming in. Forms are being submitted. Calls are happening. Your CRM is full of activity. But somewhere between interest and revenue, qualified opportunities disappear.
LEAD LEAK helps you find out where and why.
THE FUNNEL, DIAGNOSED
The leak can happen anywhere
Traffic is coming in. Forms are being submitted. Calls are happening. Your CRM is full of activity. But somewhere between interest and revenue, qualified opportunities disappear.
1
Ads
Budget leaks the moment targeting or creative stops matching real buyer intent.
2
Landing Page
A slow page or buried CTA kills conversion before a lead is ever captured.
3
Form / Call
Confusing forms and unanswered calls turn interest into an abandoned inquiry.
4
CRM
Leads that don't sync or get mis-tagged disappear from view entirely.
5
Follow-Up
Slow, inconsistent follow-up is the single biggest reason a lead goes cold.
6
Sales
Handoffs without context stall deals that should already be closing.
$
Revenue
The same demand you're already generating, finally converting into revenue.
1
Ads
Budget leaks the moment targeting or creative stops matching real buyer intent.
2
Landing Page
A slow page or buried CTA kills conversion before a lead is ever captured.
3
Form / Call
Confusing forms and unanswered calls turn interest into an abandoned inquiry.
4
CRM
Leads that don't sync or get mis-tagged disappear from view entirely.
5
Follow-Up
Slow, inconsistent follow-up is the single biggest reason a lead goes cold.
6
Sales
Handoffs without context stall deals that should already be closing.
$
Revenue
The same demand you're already generating, finally converting into revenue.
Ready to find where your funnel is leaking?
Get Your Copy of Lead LeakBuilt for people responsible for growth
CMO
CMO
Own the marketing side of the leak and prove ROI with data, not vibes.
F
Founder
See exactly where growth is stalling without hiring a full ops team to find out.
S
Sales Leader
Get visibility into what happens to leads before they ever reach your reps.
M
Marketing Team
Align campaigns with what sales actually needs to close, not just what generates clicks.
R
Revenue Leader
Connect funnel performance directly to the number your board actually cares about.
CMO
CMO
Own the marketing side of the leak and prove ROI with data, not vibes.
F
Founder
See exactly where growth is stalling without hiring a full ops team to find out.
S
Sales Leader
Get visibility into what happens to leads before they ever reach your reps.
M
Marketing Team
Align campaigns with what sales actually needs to close, not just what generates clicks.
R
Revenue Leader
Connect funnel performance directly to the number your board actually cares about.
For CMOs, founders, revenue leaders, sales leaders, marketing teams, agencies, and operators who know their funnel should be producing more than it is.
INSIDE THE BOOK
What you'll learn
Spot hidden breakdowns across your marketing and sales funnel
Separate a lead-generation problem from a conversion or process problem
Improve lead capture, follow-up, nurturing, and handoffs
Align marketing activity with what the sales team actually needs
Connect funnel performance to marketing ROI and revenue
Prioritize the fixes that matter before adding more tools or ad spend
ABOUT THE AUTHOR
William Nozak, MBA
500+ Businesses Served · TEDx Speaker · MBA, Oral Roberts University · Author
William Nozak is a digital marketer, entrepreneur, and founder of Nozak Consulting, an SEO and digital marketing agency based in Tulsa, Oklahoma. Since 2015, his agency has helped 500+ businesses across North America — including multinational franchises like GYM GUYZ, Rolling Suds, and Qualicare — increase visibility and revenue through data-driven, revenue-focused marketing strategies. He also wrote Search Hustle: Digital Marketing Strategy and has taken the stage as a TEDx speaker.
View William's Full BioTHE TEAM BEHIND THE FRAMEWORK
This is the exact framework we use at Nozak Consulting
Every diagnostic in this book comes from a decade spent forensically auditing funnels for real clients — 500+ businesses across North America. If you're evaluating an agency to fix yours, start with the book. Then talk to the team that wrote it.
Work With Nozak Consulting
Stop guessing. Start diagnosing.
Get your copy of Lead Leak and find out exactly where your funnel is losing revenue.
